Production Company Development

Name Ideas; 

This mind map shows the process and ideas I went through to chose my production company name. I decided to put the names; Studio 666, Paranormal Productions and Scream Screen to the vote as I think they show the horror genre best and sound effective. When discussing these three ideas, we decided that Studio 666 sounds better as has more of a "Hollywood" sound to it while also giving a clear horror reference due to 666 which is typically known as the number of the devil. The other two ideas are good, however do not fit as well nor give the same effect. For example; Paranormal Productions sounds more related to ghost films such as The Conjuring (2013) and not a bloody slasher film which is what my movie is.

Research; 

These three existing horror film production company logos have given me inspiration when it comes to making my own. I like these as they are relatively simple and not overly dramatic such as Universal logo is. Although these logos above are quite simple, they are really effective and show clear links to the horror genre, through colour, texture and image. A very good example of this is the Lionsgate logo which uses images in the background of flames and smoke which looks a bit like a representation of hell. The Twisted Pictures logo is also good, as the shadow gives the text a mysterious look while the image in the middle of the two words gives a more direct visual indication of the horror genre. The simplest of them all is the Hammer logo which just shows the red text central to the composition. Although this is the case, it is still clear that it is a horror production company due to the red colour used which is linked to blood and similar horror connotations. All of the above use a black background which is typical in most logos not just horror as the black makes the colours, image and text stand out more dramatically. 

Out of all of the images I have looked at above, the one that I like the most and am getting the most ideas from is the Lionsgate one as although it is relatively simple, it isn't overly simple and i want to include some images to make the logo stand out more and be more memorable. 

I chose to include this video to give examples of animation and sound as it shows two different companies which I have looked at. The first one shown is Lionsgate which in comparison to Twisted Pictures is clearly the more established company due to how theatrical the intro is. 

In terms of sound, both use fitting sound that matches the pace of the animation. With Lionsgate, the sound is quite ominous and ghostly giving a spooky horror feel that matches the movie that is about to start. There is also synchronous sound to match the turning of the wheels and the door creaking open. This synchronous sound is also related to the horror theme as they sound rusty, creaky and echoey like you would hear in an abandoned building. 

The sound used for Twisted Pictures is more lively, and to me it doesn't sound very conventional of the horror genre. Although, it does sound quite metallic and matches the movement of the wire. This does give indications of a slasher film such as Hostel (2005) but not the horror genre more generally. 

With animation, both use it well to illustrate their logos in different ways. For example, with Lionsgate there is a sort of journey through a factory and through large doors to the actual logo itself and flames. This I think looks really good and works well with an established company, however, with a smaller company it could come across as a bit pretentious. 

The animation used for Twisted Pictures is a lot simpler, with the image being changed and distorted and not showing a journey like in  the Lionsgate one. This I think works well as the wire is constricting the text which links in quite strongly to the slasher themes of the film it is on which is Saw (2010)/ 

In terms of sound, I am most likely going to use sound similar to what is in Lionsgate as I like the creepy, ominous sound that leads up to the film, in contrast to the sound used by Twisted Pictures which I feel is not as exciting and interesting. In terms of animation, I want to create something with influences from both intros - as I like the fire of the Lionsgate logo and the Simplicity of the Twisted Pictures logo.