Question Four; How did you use media technologies in the construction, research, planning and evaluation stages?

Question 4; How did you use media technologies in the construction, research, planning and evaluation stages? from alicesoph96

Question Three; What have you learned from your audience feedback?

Question Two; How effective is the combination of your main product and ancillary texts?

https://www.youtube.com/watch?v=IjnFTeVCu_0
(due to problems with Youtube, I could not embed)

                               

                       

The two ancillary products I made to go with my horror teaser trailer are a magazine cover, and poster. I chose to accompany my trailer with these two products as my research has shown that horror films are commonly marketed with magazine articles/covers and posters as well as the trailer. In order to make sure that all three of my products linked, I had to ensure there was similarities and points that can be strongly identified and linked in each to make the film stick in the audiences mind, and also so the audience can notice they are advertising the same thing. The overall aim for all three of these was to create a unified sense of identity and branding for the film Get Out. From the audiences reaction and positive feedback I received, I think that this aim was successfully met through a few different factors.

The main similarity with all of these is the fact that the actress is in all of them, looking the same in terms of hair, make up and costume. This will make her seem recognisable and people see that all are advertising the same film. Another similarity to do with the actress being used to advertise the film is her expression. In all images she is in character looking scared and panicked, the same as she looks in the trailer therefore creating a strong link between all of the products. This works well especially with magazine cover, as her keeping in character on the cover contrasts the typical way actresses are shown on covers - usually hair and make up done nice and shown in a more glamorous way, not necessarily showing that they are promoting their film.

Another strong link between the two ancillary tasks is the font used. The same font style is used for the film title on the poster and on the magazine. This font will then be associated with the film, and also become a sort of logo, enhancing the sense of branding across the products. This font stands out well on the magazine cover as the rest of the text in a bold, simple black or white font, whereas Get Out is written in an entirely different and contrasting text. A similar text is also used in the trailer. At 0.30, the film title appears, and is is rough, scribbled handwriting. Although the text in the two ancillary products and the trailer does not match exactly, they are similar and therefore can trigger recognition and connection of the products.

The colour scheme used across all products is the same as well, with dark colours, and reds being used as they reflect the dirty, slasher themes in the film, and the emotions and feelings that are evident in the trailer and in the images used - horror, panic, fear. These colours not only strongly suggest the horror genre, but create a strong visual link between all the products, as using different colours for each product would confuse the audience and make them seem like they are advertising different things.

All in all, I think the above factors create a strong, link across my main product and ancillary texts making it obvious they are for the same film. Altogether they effectively sell the film, effectively making the audience want to watch the film which I learned from my audience feedback.

Question One; In what ways does your media product use, develop or challenge forms and conventions of real media products